Google Play’s New AI Feature: Ask Play About This App (Complete Guide)

Google continuously works on improving user experience by introducing innovative features across its platforms. In early 2025, Google Play Store launched an advanced AI-powered feature called Ask Play about this app. This feature transforms the Play Store from a simple app download marketplace into an intelligent assistant that helps users understand apps more clearly before installing them. Instead of reading long reviews or searching on Google, users can now ask questions directly within the Play Store and receive instant AI-generated answers.

In this detailed blog post, we will explore what Google Play’s Ask Play feature is, whether users can ask Google AI questions on the Play Store, how this feature works, and why it is important from an SEO, ASO, and digital marketing perspective. 



What is Google Play's Ask Play Feature?

Google Play’s Ask Play feature is an AI-based conversational assistant integrated directly into an app’s listing page on the Play Store. When a user opens the page of an app such as Instagram, WhatsApp, or any other supported application, they see an option that allows them to ask questions about that app. Users can type their queries in simple language, and Google’s AI provides clear and relevant answers in real time.

The responses generated by Ask Play are not random or generic. Google’s AI analyzes the app’s official description, recent updates, help documentation, and verified metadata to deliver accurate and trustworthy information. This allows users to understand an app’s purpose, features, and limitations without installing it first.

Can I Ask Google AI a Question on Play Store?

Yes, users can now directly ask Google AI questions on the Play Store using the Ask Play feature. The interface works in a chat-style format, making it easy and intuitive even for non-technical users. Whether someone wants to know how a specific feature works or whether an app includes ads or in-app purchases, the AI can answer those questions instantly.

This feature is especially useful for beginners who may find modern apps confusing. Instead of navigating complex menus or relying on mixed reviews, users receive short, easy-to-understand explanations from the AI. As a result, decision-making becomes faster and more confident.

When Was the Ask Play Feature Launched?

Google initially tested the Ask Play feature in late 2024 with a limited group of users. After collecting feedback and improving the system, Google began a gradual rollout in early 2025. Even now, the feature is not visible to all users, as Google is releasing it in phases.

Currently, Ask Play is primarily available to Android users and is more commonly seen on popular, high-usage applications. Over time, Google is expected to expand this feature to more apps and regions as part of its broader AI integration strategy.

How Does the Ask Play AI Feature Work?

Ask Play uses advanced machine learning and natural language processing technologies to understand user questions. When a query is submitted, the AI first identifies the user’s intent and then analyzes available app-related data to generate a contextually accurate response.

The goal of this system is to reduce confusion and improve clarity. The AI avoids overly technical language and focuses on delivering helpful, human-like answers. This approach significantly enhances the overall app discovery experience on the Play Store.

Why Is Ask Play Important for Users?

For users, Ask Play saves a considerable amount of time. Previously, understanding an app required reading multiple reviews or watching external tutorials. Now, the Play Store itself provides direct answers through AI. This also reduces dependency on misleading or fake reviews, allowing users to make informed decisions based on reliable information.

Additionally, Ask Play encourages users to explore new apps with more confidence, as their basic questions are answered instantly within the app listing itself.

Impact on Developers, Marketers, and SEO Professionals

The Ask Play feature is not only beneficial for users but also highly important for developers and digital marketers. Since AI-generated answers are based on app listing content, the quality and clarity of app descriptions have become more critical than ever.

Developers who maintain well-structured, keyword-optimized, and user-focused app listings are more likely to benefit from accurate AI responses. This directly impacts app installs, engagement, and long-term retention. For SEO and ASO professionals, Ask Play signals a shift toward AI-driven optimization within app marketplaces.

Ask Play from an SEO and ASO Perspective

From an SEO and ASO standpoint, Ask Play is a potential game changer. Keywords are no longer used only for ranking purposes but also for AI understanding. App descriptions must now include relevant keywords, related terms, and natural language content that aligns with user intent.

LSI keywords such as Google Play AI feature, Ask Play about this app, Play Store AI assistant, Google Play chatbot, AI-based app discovery, and Google AI question feature help the AI better understand context and generate more accurate answers. In the future, this feature may also influence Play Store visibility and ranking factors.

Is the Ask Play Feature Available for All Apps?

At present, the Ask Play feature is not available for all apps. Google is prioritizing well-known and high-authority applications during the rollout phase. However, Google’s long-term objective is to expand this feature across the entire Play Store ecosystem.

As AI technology continues to evolve, Ask Play is expected to become a standard part of app discovery and evaluation.

Conclusion

Google Play’s Ask Play About This App feature is a strong example of how AI is reshaping digital platforms. It simplifies the app discovery process for users while encouraging developers to improve the quality of their app listings. This feature delivers faster, clearer information and sets the stage for a more intelligent Play Store experience.

In the near future, Ask Play is likely to play a significant role in ASO, SEO, and digital marketing strategies. Businesses and professionals who adapt early to this AI-driven change will gain a clear competitive advantage.

Author

Arbaaz Hussain

Arbaaz Hussain is an experienced Digital Marketing and SEO professional with over two years of hands-on experience. He specializes in SEO, Google algorithms, AI-driven search trends, ASO, and Play Store optimization. His focus is on simplifying complex digital concepts and helping businesses achieve sustainable organic growth.

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